The Dallas Jingle Bell Run 5K is an annual event spanning the last 20+ years that benefits the Trinity Strand Trail and The Mavericks Foundation. JBR attracts 3,000+ participants each year. For the 2019 run, I designed the brand identity from initial concepts, to producing the designs, to overseeing final deliverables for all aspects of the run including logos, sponsor decks, t-shirt designs, race materials such as maps and signage, and social media collateral including cover photos, GIFs, and Instagram and Facebook posts.​​​​​​​

To find out about the Dallas Jingle Bell Run, please visit the Facebook page or website.

Key takeaways:

​​​​​​​Brand Identity